7:26 pm - Monday January 22, 2018

FIFA World Cup 2014: Google Doodles


So, it’s one fine day when you open your homepage (which we presume is “Google”) and – hey, what have they done to their logo? Like always, you move your cursor over the now-famous Google doodle, and it gives you a, sometimes, rare piece of information about which you often did not know, and mostly did not care, but it’s been fun to watch how they have merged their G-O-O-G-L-E with the background. While the doodles range from simple to complicated, having you struggling to find the logo itself, the homepage can get you pretty hooked up in their interactive versions (Remember the small version of Pacman game or the piñata knocking game where you had to hit a hanging piñata over and over to score the most candies?).

Google doodles are surprising and spontaneous changes that have adorned the company’s page to celebrate various occasions like holidays and important events, birth and death days, and the lives of famous artists and scientists. The idea originally started out in 1998 and has become a more regular feature since 2000 with “doodlers” celebrating a variety of events with pre-planned doodles, each of which may take weeks to perfect. The team normally churns out 400 doodles a year, with around 50 of them animated or interactive.

This time around, when the whole world is caught up in the World Cup fever, how could it not infect doodlers at Google? Google has actually sent in a team of doodlers to Brazil, to drink in the culture of Brazil and translate the events when they are actually happening. Whereas normally any doodle is planned some three months in advance,  but for FIFA World Cup, they are being made in 2 to 6 hours, with all of them being animated. So far the team has produced 60 doodles for the World Cup, many of which have been developed for single matches. The doodles have been surprising and often very Brazil-ish, we picked up some of the doodles and compiled them in this one post.

Here’s the one Google developed for the opening of FIFA World Cup:

FIFA _ Opening

This one here shows the streets of Brazil:

FIFA _ Rio streets

They even featured doodles with Paul, the German octopus which gained fame for predicting the results of Euro 2008 and World Cup 2010 results, with 8 out of 8 predictions for the World Cup 2010 being correct (7 matches of Germany, and World Cup final between Netherlands and Spain):

FIFA _ Paul the Octopus

Every now and then, Google made a doodle with its letters practicing their football skills:

FIFA _ Google

This one was developed combined for the football and Father’s Day celebrations:

FIFA _ Fathers Day

The one with letters forming the “crowd” making a “wave”:

FIFA _ Wave

This doodle was developed for celebrating the 16th World Cup goal of Miroslav Klose, which made him the all-time record holder of scoring the most goals in World Cup history:

FIFA _ Klose's 16th

And, finally, the two doodles celebrating the two finalists, Germany and Argentina:

FIFA _ Germany

FIFA _ Argentina

This is the first time Google is doodling at a live event in real time. Let’s see what’s cookin’ for the World Cup finale.

Filed in: Expressions, In Focus, Recent Posts

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