“TEAMENENTS” from EME NUST brought the victory to NUST by winning “Unilever Lipton Talent Hunt 2011” – a competition encompassing 18 of the top HEC recognized engineering schools in Pakistan. The challenge was to design an in-home machine for teabags that enhanced the end cup quality and experience targeting young and healthy hedonists with a positive outlook.
The machine was required to deliver a strong cup of tea using LIPTON Teabag while providing a user friendly, commercially viable, visually appealing, energy efficient, environment friendly and innovative manner to enhance the tea cup quality which can drive the in home consumption to raise the percentage contribution of teabags to the total tea category volume.
A BRIEF GLIMPSE INTO TEAMENENTS’ WIN:
After the registration deadline, the teams were required to submit a document of maximum 1500 words and a sketch of their proposed machine. 70 teams from the top 18 engineering schools participated in the competition. Only 15 teams got shortlisted and these were from NUST, GIKI, UET Lahore, LUMS and COMSATS. The NUST EME team-“TEAMENENTS” was led by Umar Nawazish Ali (BE Electrical). The other team members were Qandeel Fazal, Ibrahim Wasiq Khan and Ferzia Firdousi –all hailing from Bachelors of Electrical Engineering.
Successful teams from stage 1 were given a budget of PKR 15,000 to produce the machine that they had designed in stage 1. TEAMENENTS chose to have their machine built from the workshops at EME college .In the second stage ,the teams were also required to promote and introduce their machine for a few days to a sample population through an on-ground activity that had an open access to students. The response of the students was to be demonstrated through a 5 minutes video. TEAMENENTS held their on-ground activity at EME college campus for two days. The activity was a colourful and exciting event which had a Lipton based thematic decor of the tea stall. TEAMENENTS also arranged an activity “Say it for Lipton” in which the participants were asked to give their views and comments on the tea made by the one-slot teabag tea maker. The event was attended by the students of EME in masses. More than 600 people attended the event and made it an exciting affair. The event was covered adeptly by Fahd Adeel-a student of Bachelors of Mechatronics Engineering of EME College. The video coverage was then creatively edited and then uploaded on the Lipton Facebook page along with the videos of other teams. These videos were opened to voting for a week. After the judges’ evaluation three teams from NUST, three from GIKI and one from UET Lahore made it to Finale.
Leaders of a total of seven finalist teams from NUST, GIKI and UETL were invited to the Grand Finale in Karachi where they presented their machine and a formal case study of their concept, machine functionality, end cup delivery, on-campus execution and the response from the university students to a panel of judges. The judges included Ms. Mona Hussain, Unilever Brands Director, Mr. Aslam Mehdi, Director and General Manager Packages and a few other noticeable people from Industry. The Finale was covered by Ary News, Dunya News, AAJ News and NewsOne. The teams were marked out of a total of 50 marks and the judging criteria included Innovative design, Commercial viability, Appearance of the machine and the quality of the end cup, with the end cup quality being the most important. TEAMENENTS managed to get 40 marks, the highest score among all the teams and was declared as the winner of Lipton Talent Hunt 2011 Engineering Phase.
TEAMENENTS will now be flying to Dubai and meet the Lipton Dubai team which is one of the finest Lipton teams working in one of the most developed Teabags markets. This trip would be an excellent learning opportunity. Furthermore, the members of TEAMENENTS will get to participate in the Unilever Management Trainee Recruitment Process for Engineers. They will be entitled to skip the first two rounds of the process and directly enter the third round i.e. the Assessment Centre, thereby increasing the chances of starting a career at Unilever.
The Lipton Talent Hunt 2011 Engineering Phase besides being a highly fun packed competition provided students with an excellent platform to showcase and groom their engineering skills and creative and abilities. The competition also provided an excellent opportunity to the students to use and hone their marketing skills and social networking skills .It also enabled them to experience closely how they could use their engineering skills to create better experience for the Lipton brand and solve the brand problems. Such competitions are immensely vital for engineering students so that they can challenge themselves and nurture their own talents by exposing them to a real-life project with varying market realities. Thus the Lipton Talent Hunt 2011 Engineering Phase proved to be a unique competition that was thoroughly enjoyed and keenly participated by engineering students all over Pakistan.
*(writing credits do not belong to publisher – report was published as received).