May 2010 ,
Whenever its 12 :50 pm at SEECS , a large crowd of hungry scavengers storms the fabled “little wings” (commonly known as NBS ) cafeteria . This small piece of land situated ideally between a number of schools , is the favourite hangout of Day Scholars , hostelites and any other person whose taste buds have been burnt ,tortured and smoked ! Yup , this infamous cafeteria is famous , profitable yet defies logic with its revolutionary business model .
Being a final year student at SEECS and studying entrepreneurship we were told to identify a problem and work over it to solve it . We came up with a range of business models for our product. But after witnessing the amount of unfathomable profit being gulped up by this cafe we were shocked ,astonished and shocked again. How can you convince a person to eat “Trash” and take his money at the same time. Such entrepreneurial skills are the “dream” of every greedy entrepreneur out there. But where others have failed , NBS cafe has succeeded.
When you enter this eating hell , on the right you see a big board with deals/pictures of zingers,shakes,pizzas and blah blah blah. Yet when you order any of it , they come in a form in stark contrast to the picture on the board. They come from a “extremely hygienic” kitchen to you , but as soon as it gets to you , it appears as if someone has pressed, stepped spitted on the food as it was being served to you. Thats not all , everything is guaranteed to be much affordable . Yup it sure is affordable but not from Pakistan’s point of view , perhaps Japan’s 😉 . Yet the beauty lies in the fact that the profits are getting higher and higher . This conundrum has perhaps puzzled the brightest of the bright . Yet the fact is it is nothing else but the “congregation of the sexes” that has lured student after student towards this utterly despicable place.
Whats more interesting is that the girls(hostelites) have to eat this all night ,all semester long .Yet those poor , pitiful beings silently eat ,eat and eat without raising a finger. This obviously does contribute to my theory that women are “programmable” but lets leave that for another day 😉 .
For now lets celebrate this innovative business model , to which we the students of NUST have succumbed.